There are many ways to present a story about your business or the interests you pursue. A video can be a positive ally when attempting to achieve the ultimate goal – gaining the trust of new customers.
No matter the makeup of the business, a sole trader or a team of people, each has an interesting tale about its origins or a philosophy it likes to follow, so consider the type of video that is representative of your public identity.
A commercial to advertise products; an explainer video to demonstrate expertise; or a simple video introducing others to what the business is all about, clothing, tourism, hospitality, sport or a trade – the list is endless – makes a big difference to the decision an individual makes.
A video is not just an introduction, it is also a valuable method of making people more aware of what your business offers and who the people are behind the website or shop front. You never know, a new customer might just be around the corner. But they don’t know about your service, until they know more about you.
Make video your story and connect with Gabrielle Ahern at Salty Wave to discuss the video right for your business via www.saltywave.com.au
Released in the 1960’s, it is still one of the most talked about films of its genre in modern times. It was produced by Bruce Brown who filmed a couple of surfers travelling around the world searching for the perfect wave.
A lot of people have emulated his take on the surfing narrative but your take on the day makes your spin way different.
Most people have access to a camera via their mobile, a go-pro, tablet, i-Pad or DSLR + video cameras with the built in advantage of uploading the goods onto your favourite social media channel; send up to the cloud; or external storage via lab top, USB, drive or disc.
Flickr is a great option because you can set the app settings to upload images captured on your mobile phone to your Flickr account. You can select whether the videos and images remain private and at a later time, select the ones to upload to Facebook or Instagram for everyone to see.
This is handy for those trekking anywhere, especially overseas, because all your images are saved securely, in case the camera or mobile phone is lost, broken or stolen.
There are some pretty good storage choices out there if you are looking around, but the best option is to think about what you have already and then build on it from there. You don’t need the most expensive item to store media.
Affordable deals are available for storage devices at retail outlets and online. I usually compare prices and target a product with enough storage to hold images and videos – usually terrabytes not gigabytes.
Gigabytes are great for documents – MS and PDF – but in the long term, 1 terrabyte = 1000 gigbytes = 1000 000 megabytes. Terrabyte storage is getting cheaper, so it is a better long-term option for storing photos and videos.
If you have these clips of your surfing, kiteboarding, bodyboarding or windsurfing adventures from all over the place and you know what the professionals are doing on TV and the web, there’s no reason why you can’t have an amazing safari video similar to or even better than what’s already out there.
Editing a video can be time consuming, if you don’t have the technical gismos or the time to spend on it.
A 5 minute or 30 minute surfing video, highlighting all your tricks and spins on the water, is a great way to capture happy days. Even the worst moments experienced during a holiday – flat tyre or broken board – can be the most enthralling tale in its telling.
It’s your move and whatever you do, you’ve got those memories to take with you.
Connect with Salty Wave Productions for more information about video production.