Exploring Science

Science is a topic that covers many areas of research. It is a virtual labyrinth of information to navigate through and without a clue, you can encounter a few myths like the Minotaur from Ancient Greek mythology and get lost in a maze of information.

Open access to the discoveries being made by scientists worldwide is important for anyone wanting to learn more. Being able to read about the research team’s objectives and whether their results support the hypothesis or not is one of those expectations most people have. While an abstract provides a good summary, it doesn’t really provide the in-depth detail readers need to know. 

Image: StockSnap via Pixabay

I have noticed while trawling through online databases, many research papers are published behind a pay wall. And depending on the paper, individuals are expected to pay varying amounts to access the paper. If you are not enrolled at a University or an academic, access to the articles published by many science Journals is not cheap.

But considering scientists are charged a fee to publish their studies through a Journal, I suppose the advantage of global publicity and exposure to a review panel with experience commensurate with the cost, must make sense to researchers keen to share their work. Surprisingly, the latest discoveries aren’t always the most in demand publications in the science world. 

Image: art130405 via Pixabay

Take Elementa geometriae by Euclid of Alexandria. It was written approximately 2300 years ago and since then, this ancient manuscript has educated some of the foremost minds in mathematics. An original first edition print from 1482 fetched $148, 842 when it was auctioned in 2016.

But other more popular manuscripts include Newton’s Principia Mathematica attracting an incredible $3.72 million. Basilius Besler’s Hortus Eystettensis was sold for a whopping $2.55 million, and Rheticus’ De Libris Revolutionum earned someone a cool $2.4 million. An original print version of Birds of America by John James Audubon attracted a record $11, 570, 496 USD.

Image: Lubos Houska via Pixabay

A selection of research articles are published under the banner of free, open access content via many Journals and if you have the time, online science magazines provide an interesting perspective on the scientists, their study and research experiences, along with blogs and social media pages dedicated to STEM. 

Earth still has its mysteries – some it can keep to itself – but there are many more exciting things to discover!  The only challenge is open access to the data you need to read. 

Story by Gabrielle Ahern

Montage

Montage is a French word and when translated means to edit – to assemble a composite of images, text, music and sounds linked by effects into a condensed presentation of information. The word is formed when Monter ‘to mount’ is combined with -age (a suffix) ‘action or result of something’. If you watch French films or television programs, ‘montage’ in the credit roll refers to the Editor or Post Production team.

Image Maklay62 / Pixabay

Editing is the final piece in the jigsaw puzzle of any film or video and is one of the most important aspects of any production.

To achieve the final cut, editors work from a script, and edit together vision, narration, effects, graphics, text, music and natural sound into a logical sequence. Editors use their creative and technical expertise to produce the final presentation, and styles of editing are applied to convey atmosphere, pace and excitement, suspense, humour or mystery. 

Image Maklay62 / Pixabay

In film, different specialists contribute to postproduction. For example, visual effects designers, continuity, animators, sound engineers, musical composers, the director and producers. But the number of people involved also depends on the type of production and the budget. On average, one editor edits all aspects of a television program (30 minutes to over an hour in duration), and a sound editor will complete the final sound mix before broadcast.

Image by Maklay62 / Pixabay

In documentary production, one person can wear all the production caps and be the cinematographer, sound recorder, writer, presenter and editor. While in commercials, independent producers liaise with the client to complete different types of presentations.  

There is a lot to consider when editing a video and software packages often touted as simple to use, can spring a few traps for the unwary digital traveller.

Image Pexels / Pixabay

I specialise in postproduction and if you are planning to include a surf-safari video, wildlife documentary, small biz promo, cinema commercial or video explainer for business or social ventures, I invite you to contact me at Salty Wave.

Make video your story

There are many ways to present a story about your business or the interests you pursue. A video can be a positive ally when attempting to achieve the ultimate goal – gaining the trust of new customers.

Photo via Pixabay – 5688709

No matter the makeup of the business, a sole trader or a team of people, each has an interesting tale about its origins or a philosophy it likes to follow, so consider the type of video that is representative of your public identity.

Photo via Pixabay – Stocksnap

A commercial to advertise products; an explainer video to demonstrate expertise; or a simple video introducing others to what the business is all about, clothing, tourism, hospitality, sport or a trade – the list is endless – makes a big difference to the decision an individual makes.

Photo via Pixabay – Rawpixel

A video is not just an introduction, it is also a valuable method of making people more aware of what your business offers and who the people are behind the website or shop front. You never know, a new customer might just be around the corner. But they don’t know about your service, until they know more about you.

Photo via Pixabay – B_Me

Make video your story and connect with Gabrielle Ahern at Salty Wave to discuss the video right for your business via www.saltywave.com.au